Zirkul, located in Delaware, operates as an e-commerce business that specializes in providing a unique hydration experience. They offer a patented bottle and flavor cartridge system that infuses water with light, refreshing flavors while you drink. Their mission is to make hydration enjoyable and personalized, thereby encouraging individuals to consume more water and lead healthier lives.

Zirkul's unique selling point lies in their flavor cartridges called "LifeSips," which come in an array of flavors and are designed to add a subtle taste to water without any added sugars, calories, or artificial flavors. Each cartridge can flavor up to 5 bottles of water, depending on individual taste preferences. Zirkul's goal is to offer a simple and convenient way to enhance the hydration experience, making it enjoyable and beneficial in the daily routine of its customers.

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